White label

Sell an AI receptionist under your own brand

Give your clients a receptionist that answers their calls and website chats on your domain, with your logo. You set the prices, bill on your own Stripe account and run every business from one console.

The partner console for Northwind Digital, listing its client businesses with the minutes and chats each one used this month

How it works

Your name on the receptionist your clients rely on

The sign-in page of a client's dashboard on Northwind Digital's domain, with its logo and color
The Branding & domain page of the partner console, with Northwind Digital's logo, brand color and custom domain marked active

Your brand

Clients see your brand from sign-in to inbox

Add your name, logo, favicon and brand color. Clients sign in at your address and get every email under your name. Start on a receptionistportal.com subdomain, then connect a domain you own on any paid tier. We issue its certificate.

Every client in one console

Create a business, start it from one of your templates, and open any client's dashboard when they need help. That business's audit log records each visit.

One pool for all your clients

Every business you add draws on your tier's minutes and chats, so a quiet client covers a busy one. There's no fee per business.

Self-hosted

Run the whole program on your own servers

LobbyStack is open source under the MIT license, and every partner feature works when you host it yourself: your brand and domains, the console, packages on your Stripe and the shared pool. Your calls run on your own Twilio and OpenAI accounts, and their records stay in your database. LobbyStack charges no license fee.

Let your AI assistant set it up

Copy a prompt and paste it into your assistant. It reads our docs, shows you a plan, and stops when it needs you.

  • Your logo and colors

    Your assistant sets up a white-label receptionist under your brand.

  • Sell it under your brand

    Your assistant sets up demos, packages and your first business, and you keep what they pay.

For your clients

What your clients' receptionist does

Each business you add gets the same receptionist as LobbyStack's direct customers. It answers calls and website chats, books appointments in Google Calendar, texts confirmations and transfers urgent calls to the owner or staff.

A client's receptionist dashboard on Northwind Digital's domain, with calls, appointments and a chart in the agency's brand color

How you earn

Get paid for every business you set up

Packages

Your prices, billed on your Stripe

Build packages with a name, a monthly price and an allowance of minutes and chats. Clients pay at a Stripe checkout in your name and your account's currency, and Stripe sends the invoices.

Setup fees

Charge once for the setup work

Add a one-time setup fee to any package. Stripe collects it at checkout, so you get paid for onboarding before the client's first call.

Overage

Bill extra minutes, up to a cap

Turn overage on for a client, set your own rate per minute and per chat, and cap the monthly total. You and the client get alerts at 80% and 100% of the allowance.

Partner tiers

Pick a tier for the size of your client list

Each tier is a monthly fee plus a pool of minutes and chats that all your businesses share.

Running the partner program on your own servers?

Free

Set up your brand and show a prospect a real call before you pay.

$0

Start free
  • 30 voice minutes and 50 chats a month
  • One 14-day trial number
  • Your brand on a receptionistportal.com subdomain
  • Any number of businesses

Starter

For your first paying clients.

$39/mo

Per month, billed annually

Choose Starter
  • 250 voice minutes and 1,000 chats a month
  • 2 phone numbers included
  • Your own domain, with automatic HTTPS
  • Overage at $0.20 a minute and $0.02 a chat

Growth

For an agency with a steady book of clients.

$159/mo

Per month, billed annually

Choose Growth
  • 1,300 voice minutes and 5,000 chats a month
  • 10 phone numbers included
  • Your own domain, with automatic HTTPS
  • Overage at $0.15 a minute and $0.015 a chat

Scale

For resellers running dozens of businesses.

$399/mo

Per month, billed annually

Choose Scale
  • 4,000 voice minutes and 10,000 chats a month
  • 25 phone numbers included
  • Your own domain, with automatic HTTPS
  • Overage at $0.12 a minute and $0.01 a chat

Prices in US dollars.

FAQs

What is a white-label AI receptionist?

It's an AI receptionist you sell to your clients under your own name. It answers their calls and website chats, books appointments and transfers urgent calls to their team. Your clients sign in at your address, see your logo and pay the prices you set. Some agencies call it a white-label AI voice agent.

Who is the partner program for?

Agencies, consultants, IT providers and phone companies that set up software for small businesses and want to sell a receptionist under their own name. You keep the client relationship, the billing and the front-line support.

Will my clients see the LobbyStack name?

Sign-in, the dashboard, emails and the website widget's script all carry your brand. A few places still name LobbyStack: the Google Calendar and Instagram consent screens, and texts, which come from our verified toll-free number. Carriers require the first text and the HELP and STOP replies to name LobbyStack next to the business. Every other text names only the business.

How do I charge my clients?

Connect your Stripe account from the console. Clients subscribe to your packages at a checkout in your name, Stripe sends the invoices and retries failed cards, and refunds and disputes stay in your Stripe dashboard. LobbyStack never holds your clients' money. For a client you bill another way, mark the business billed outside LobbyStack.

What happens when a client runs out of minutes?

With overage off, or once the client reaches its cap, calls forward to the business's transfer number or the owner's verified phone, and website chat tells visitors it can't reply right now. You and the client get alerts at 80% and 100%, so you can raise the allowance first. If your own pool runs out with overage off, all your businesses fall back the same way.

Can a client leave and keep their receptionist?

Only you can release a business. Its owner then pays LobbyStack directly and keeps the setup. A business that already pays LobbyStack directly can't be moved under a partner.

What if I stop paying for my tier?

Your businesses keep answering for 30 days, and you can release them to their owners during that time. After that they pause, and LobbyStack deletes them 90 days after the tier ended.

Can I run the partner program on my own server?

Yes. LobbyStack is MIT licensed, and every partner feature works on a self-hosted deployment. Each part turns on when you configure it: Stripe Connect for packages, Polar for tiers, a base domain for partner subdomains, and on-demand TLS for custom domains.

What does self-hosted support cost an agency?

One monthly price covers your agency and every client business on your install, so adding clients doesn't raise it. Premium support adds email answers within 1 business day. Enterprise support adds replies within 4 business hours, a named engineer on Slack and help moving clients off the hosted program. Open the self-hosted plans under the partner tiers to see the prices.

Who do my clients contact for help?

You. Your clients see your brand and reach your team. With a support plan, your team brings us the questions it can't answer.

Do I need a card to start?

No. The free tier needs no card and includes 30 voice minutes, 50 chats and one 14-day trial number, so you can set up your brand and show a prospect a real call.

Start selling a receptionist under your own name

Set up your brand on the free tier and upgrade when your first client signs.